I recently purchased something I don’t usually look at – a toy camera that’s been doing the rounds on social media and seems to be popular with Gen Z and others who are looking for some kind of vintage-film-vibe from a digital camera. The Camp Snap is founded on some solid principles: an easy to use camera that kids can use on Summer Camps. In that context, the Camp Snap is actually kind of cool. So, is it any good? Is it worth picking up?

I can thank a gift card for bringing down the price to a level where I was actually interested. Otherwise, this is definitely an overpriced hunk of light plastic for what is essentially a cheap webcam in a shell. And if that sounds like bad news, then it’s likely only bad news if you’re looking for a quality camera that makes quality pictures. But if you’re in the mood for something that could be fun, and you also have a flexible attitude to image-making, then the Camp Snap might be of interest.

Camp Snap camera features

It’s a simple plastic camera for kids with a shutter button that lights up in green, a USB C port for image transfers and charging, a LED flash that’s quite weak, a tiny CMOS sensor that produces 8 megapixel JPGs, and no screen for image reviews apart from a single readout that tells you how many photos you’ve made. Oh, it also comes pre-installed with a 4GB Micro SD card/TF Card. You can change the card if you unscrew a small panel. About the most annoying thing I’ve so far found is that the rubber covering over the USB port is recessed and hard to get my too-short fingernails underneath to lift up.

One thing I like is that it’s possible to use an online tool to create your own filters, spit out a *.flt file, and then drag it across to the root directory of the SD card. When you switch it on, the operating system reads the custom filter and applies the values – contrast, saturation, brightness, hue, RGB gamma – to every photo. In the photo of the tree above, I used a custom filter where I’d altered the RGB gamma values and emphasised mostly greens. It’s a quick experimental filter, so I’ll see how it goes.

The bad news

If you’re looking for quality images, don’t buy a Camp Snap camera. It’s as simple as that. Hard to believe that anyone would think a cheap toy camera would make quality photos, of course. The photos have plenty of digital noise, are waaaaay oversharpened, and are aggressively denoised. This terrible combination results in photos that look like impressionist paintings when you zoom in. And even if you don’t zoom to look at the aggressive smoothing, you can see distinct sharpening haloes in high contrast scenes. I suspect all of this is to combat the teeny-tiny-noisy CMOS webcam sensor. In modern digital camera terms, it’s a piece of crap.

Vintage vibe?

I guess if you’re into that oversharpened and oversmoothed digital photo look from a 2007 mobile phone, then you’ll consider the Camp Snap a vintage photo-maker. I’ve read claims of it looking film-like and vintage, but this is not film. It really doesn’t look like film. Online claims of the photos looking vintage beyond the results of an old phone camera are a stretch. It’s a maker of jaggy digital images. If you want the film-look, buy a cheap consumer film camera from the 90s. Just be aware that it’s gonna cost you a bunch in film and development costs.

The good news

I bet you’re thinking this is a truly awful camera and I have some premium regrets, right? Actually, no. Apart from the fact that a gift card saved my bank account from what I think is an overpriced and slightly overhyped product, I didn’t buy it thinking it was going to make me quality photos (I have enough Nikon cameras for the whole neighbourhood, frankly). And that’s kinda the point of the camera.

The Camp Snap is easy to use. Really easy. A full battery charge is supposed to last for around 500 photos. That means you can slip it in your pocket day after day and make so many spur of the moment photos that you’ll forget about them until you come to download them – a bit like making film photos and then discovering undeveloped rolls in your drawer much later.

Speaking of spur of the moment, that’s probably the best thing about the Camp Snap. A cheap camera with no screen for reviewing images, a single plastic shutter button, and focus-free operation is a recipe for making photos without the mind being overburdened. It actually promotes a mindful-in-the-moment approach to making photos. You’ll likely make photos of things you wouldn’t even normally bother with, just to see how they turn out.

That scene of a rubbish bin at sunset? You’re probably not wasting time grabbing your Nikon DSLR to record that moment. But you’ll probably slip the Camp Snap from your pocket, make a quick photo, and then move on. There’s a certain liberation in that. And as long as you don’t expect good quality, some of those photos might even have some digital charm.

The other cool thing is that you can make your own photo filters and drop them into the root directory. Want to push the greens? You can do that. Want more contrast and saturation? You can do that too. It’s nothing more complex than the sort of thing you can do in any half-decent image editor or phone application, but it does contribute to the fun factor.

That bad looking photo above was made using a filter that, I believe, became corrupted when I used Lightroom to apply tweaks to a PNG file provided by Camper Snapper (a custom third party Camp Snap filter maker) and then truncated to an 8 bit file instead of 24 bits on the file save. It reminds me of a grainy photocopy. What this little mistake tells me is that the Camp Snap provides room for experimentation, and I think that’s fun.

Room to have fun

The Camp Snap camera might make bad photos, mostly, but I don’t think the makers lean into the bad quite enough. Rather than excessive smoothing and sharpening, I’d rather see more noise and softer images. I’d rather see less quality! This is not quite the digital version of the Diana camera!

You definitely don’t want to zoom in on these photos and pixel-peep, but at small print or web-viewing sizes, you’ll hardly notice the noise patterns or the excessive smoothing. That said, I doubt this is aimed at anyone who’s considering printing these photos out. As a way to focus purely on the moment, put it in a pocket, and return to the bad old days of terrible phone photos surrounded by friends and family and moments, I think the Camp Snap offers some value.

What I will be doing is degrading the photos further. In my short testing with an old Kodak Hawkeye lens in front of the Camp Snap’s tiny lens, the results are soft and colourful and very very blurry. I’ll be striving to make the photos dreamier in future.

There’s a place for a product like this, even if I disagree with the pricing. I can definitely see a lot of young people taking this out to use with friends to record some crazy moments. This is the real appeal of Camp Snap – a simple camera that harks back to the screenless disposable film camera, minus the development costs, and encourages experimentation and fun in the moment.

One common criticism I hear is: “Why would you want such bad and unsharp photos when you have sharp lenses and modern cameras?”

This question assumes that one should only care about sharp and technically perfect photos, as though cameras from yesteryear couldn’t make good photos. There are times when I want sharp photos with lots of latitude for editing and other times when I’m primarily interested in vibe and feel. Toy cameras like this fall into the feel and the vibe category. Even technically poor images can communicate something worthy to a viewer. In the end, it’s the images that matter and not the gear.