Reading that a Dell bigwig recently admitted consumers aren’t buying new computers for their AI capabilites and features makes me wonder about the future of AI. For many people, AI dominance seems a foregone conclusion. It foreshadows a near future where, depending on the job you do, days will either be filled with AI prompts to increase your efficiency, or days filled with dread about when your job will be totally replaced and where, upon the employment scrapheap, you’ll end up.

Likely, the truth is somewhere in the middle – AI may indeed prove to be a lot of hot air, but it’s certainly not vanishing overnight. We nurture a negativity bias, after all. The etchings of doom may be on the wall, but AI already has real foundations in the form of steel, glass, and silicon. The hype may be over the top and we may not see quite the transformation imagined by the most opulent of the Silicon Valley CEOs, but AI will likely continue to play a role – it’s a matter of how big and disruptive that role is. It’s also telling that vast profits in AI are yet to surface. Speculating and gambling certainly are the pursuits of the repulsively rich and bored, but in this case it’s a global game involving all of us.

The money being invested in AI datacentres alone is eye-watering, and if it’s any indication of the impact on other markets, Micron also announced it will cull the Crucial memory brand because it has decided to supply memory chips to massive datacentres instead – this is where the money leads. Too bad if you want to build that perfect gamer PC with cheap RAM!

Even in a relatively small market like Australia, Amazon announced in June 2025 that it would invest $20 billion in building new cloud computing and AI datacentres. As with all supposed cultural shifts, the language around it is both compelling and driven purely by economics: generational transformation, economic opportunities, empowering Australians. Better that we place more focus on ethics, stewardship, responsibility, and trust – not so much on generating flying purple pigs with the latest AI model just for shits and giggles.

No doubt the billionaires in the tech sector will get their way. They already are. Huge datacentres are set to impact not just the job market but also the rivers and waterways in places that likely don’t feature in the dreams of any of the techpreneurs driving the whole show. They largely don’t care, of course. When has a capitalist ever cared about poisoning rivers and soil?

Rather than idly believe the bright speeches from wild-eyed execs about economic opportunity and exciting opportunities at work (when was the last time more tech in the office actually reduced your hours so you could focus on family and leisure, I ask you?), we should be looking at the real and measurable impacts – mind boggling water use, environmental damage, the amplification of misinformation and growing concerns over AI Psychosis – and examining ways we can implement the best parts of AI ethically and responsibly – if that’s even possible.